Traci Webb, AP, PKT, CMT

Founder & Program Director

Primary Educator of the Institute

Our Faculty


Traci Webb, AP, PKT, CMT is the Founder and Program Director of the Northwest Institute of Ayurveda which is located in Arcata, Humboldt County, California.  She is the Institute's primary educator. She also offers a limited number of Ayurvedic Health and Life Coaching Sessions. Traci practices and teaches Ayurvedic Medicine and Ayurvedic Health and Life Coaching. She is a California State Certified Massage Therapist, and is also a certified Jyotisha Vedic Astrologer, Panchakarma Therapist, SVA Pranavidushi Pulse & Marma Therapist and Aromatherapist. 

Traci is an Ayurveda Activist with a Bachelor’s degree in Psychology, who believes that Ayurveda and Yoga therapies combined with modern life-mastery skills has the power to create lasting personal and global healing. Traci is currently pioneering the world's first Ayurvedic Health & Life Coach training program called Ayurveda Life Mastery.  She also trains Ayurvedic Practitioners to be the health leaders of the future, empowering their clients to optimize their health, transform their lives and become the highest expression of themselves. 

Traci has studied and practiced yoga and ayurveda since since 1991. She has been in clinical practice since 1997 and has been teaching ayurveda,  massage, yoga, aromatherapy, facials, and leading women's groups since 2000. 

She is an NCBTMB nationally approved continuing education provider.  Traci is a past member of the Board of Directors for CAAM (California Association of Ayurvedic Medicine) and is currently a professional level Ayurvedic Practitioner member of NAMA (National Ayurvedic Medical Association).

She is the author of several Ayurvedic texbooks including Ayurvedic Living, Ayurvedic Massage Manual, Aromatherapy Training Manual, and Ayurvedic Assessment Manual. Traci has relocated from the hustle of Orange County to her favorite part of California - Humboldt County, where she lives her Ayurvedic lifestyle dream in the redwood forest with her husband, and the amazing Humboldt healing community!

Jennifer Wiest, AP is the founder of Madre Illumination Healing and fomulator of Amrita Botanicals Aromatic Ayurveda Product line. Jennifer discovered her Ayurvedic path by studying Yoga.  She graduated from the Northwest Institute of Ayurveda's first graduating class from Ayurveda Life Mastery  and eventually from NIA's Ayurvedic Practitioner Practitioner  in 2010.  She is certified in Aromatherapy through Floracopeia.   Jennifer is a mother of three and enjoys working in the community where she offers Ayurvedic facials and shirodhara treatments. 



"To say that the Northwest Institute of Ayurveda has transformed my life would be an understatement.  I came to Ayurveda broken, fragile and scared. I emerged happy, healthy and confident. From the bottom of my heart, I highly recommend all of the NIA programs." ~ Anne Hoffweber, Ayurvedic Practitioner, Ayurveda Life Mastery & Ayurvedic Practitioner Program Graduate, Founder of Lunar Shakti Healing

"Thank you for teaching this Ayurvedic Self-Care Immersion class. I am so happy to have the tools to create a healthy life for myself and my family. The information I received is invaluable. I will definitely recommend this class to my friends"

"I am so happy to have the tools to create nutritious meals for my family.  The information I received is invaluable.  I would definitely recommend it to my friends. Thank you!" ~Karena Gore 

"The Ayurvedic Practitioner Program has provided me with many valuable skills that I use both in my personal and work life.  After completing the Ayurvedic Practitioner Program, I developed the confidence to launch an Integrative Health Program at my work place. I now offer holistic consults, and prepare personal ayurvedic herbal formulas for to my patients. I have an active practice in medicine as a Nurse Practitioner in a Community Health Center and am required to see 16-20 patients per day addressing simple and complex health problems. I have studied many alternative health modalities over the years, but my knowledge of Ayurveda has allowed me to identify and treat the dosha out of balance and look more deeply at the root issues. The program gave me a plethora of practical knowledge that I continue to utilize in my practice."  ~  Lisa Hoyt FNP, Ayurvedic Practitoner, Ayurveda Life MasteryAyurvedic Practitioner Program Graduate, Arcata, CA 

"Don't miss out on an opportunity to spend time with Traci while she immerses you in Ayurvedic lifestyle medicine, her specialty and my favorite aspect of the Ayurvedic canon. Love you Traci!" ~ Selena Rowan (Ayurvedic Self-Care Immersion & Ayurveda Life Mastery)

"Thank you for offering this class. I am so excited to get this glimpse into this beautiful system. I feel this body of knowledge to be what I have been searching for. Thank you so much!" ~ Jessica Lovelady 

"Not only am I feeling amazing, but my whole family is too!  Thank you for all your support and guidance."  

"I could write a novel about everything I learned in the Ayurveda Life Mastery. The love, support and intimate experience that I had in all of the NIA programs would be impossible to get in larger schools. There were lifelong bonds formed among the teachers and students. On a regular basis we laughed, cried, sang, cooked, chanted, dreamed and held space for each other."

"As crazy as it sounds, I was afraid of food, and definitely afraid of cooking meals. During the program, I learned how to chop and cook vegetables, how to use spices, and how to make meals. I learned to become aware of and appreciative of everything that I put into my body. I now love to cook." ~ Anne Hoffweber

"I already cook a lot, so the highlights for me were getting to meet and cook with the other students, eating the delicious food, learning about ayurvedic methods of cooking, spices, and learning Ayurvedic principles as applied to cooking. Thank you for sharing your knowledge and energy! The workshop was fun and inspiring." ~ Katie Moore

"I learned so much. I've been cooking lots of Ayurvedic food at home and have starting teaching some of the concepts in my cooking class at work too! Hands-on cooking was great.  Learning about the health benefits of each food and each spice. I loved the take-away points Traci gave us (how we can incorporate it into our lives at home). This course was worth my time and money and I would recommend this course to a peer. The Ayurvedic Cooking Immersion exceeded my expectations by a long shot. Not only did I learn about how Indians have used food as medicine for thousands of years, but I got to cook the food myself and enjoy a healing feast every night. We were given all the recipes along with practical advice about how to incorporate the Ayurvedic diet into the Western lifestyle. Since I've completed the course, I have changed the way I cook for myself at home (which my friends and family love!), but I have also incorporated what I learned into my professional practice as a dietitian. This is a very educational as well as practical course. And plus, it's lots of fun!" ~ Tessa Thralls