Traci Webb, AP, PKT, CMT

Founder & Program Director

Primary Educator of the Institute

Our Faculty


Traci Webb, AP, PKT, CMT is the Founder and Program Director of the Northwest Institute of Ayurveda in Arcata, Humboldt County, California.  She is the Institute's primary educator and also offers a limited number of Ayurvedic Health Consultations. Traci practices Ayurvedic Medicine, Ayurvedic Life & Health Coaching, Ayurvedic Counseling, Jyotisha Vedic Astrology and is a Certified Panchakarma Practitioner and Therapist, Jyotisha Vedic Astrologer, SVA Pranavidushi Pulse & Marma Therapist and Aromatherapist. She is also a Reiki Practitioner and a California  State Certified Massage Therapist.

Traci is an Ayurveda Activist with a Bachelor’s degree in Psychology, who believes that Ayurveda philosophy and lifestyle has the power to create a global shift. Traci is currently pioneering the world's first Ayurvedic Health & Life Coach training program (the "Ayurvedic Living Program"). She also trains Ayurvedic Practitioners to be the health leaders of the future, empowering their clients to optimize their health, transform their lives and become the highest expression of themselves. 

Traci has studied and practiced yoga and ayurveda since since 1991. She has been in clinical practice since 1997 and has been teaching ayurveda,  massage, yoga, aromatherapy, facials, moon medicine and leading women's groups since 2000. 

She is an NCBTMB nationally approved continuing education provider.  Traci is a past member of the Board of Directors for CAAM (California Association of Ayurvedic Medicine) and is currently a professional level Ayurvedic Practitioner member of NAMA (National Ayurvedic Medical Association).

She is the author of several Ayurvedic texbooks including Ayurvedic Living, Ayurvedic Massage Manual, Aromatherapy Training Manual, and Ayurvedic Assessment Manual. Traci has relocated from the hustle of Orange County to her favorite part of California - Humboldt County, where she lives her Ayurvedic lifestyle dream in the redwood forest with her husband, and the amazing Humboldt healing community!

Jennifer Wiest, AP is the founder of Madre Illumination Healing and fomulator of Amrita Botanicals Aromatic Ayurveda Product line. Jennifer discovered her Ayurvedic path by studying Yoga.  She graduated from the Northwest Institute of Ayurveda's first graduating class from the Ayurvedic Living Program and eventually from NIA's Ayurvedic Practitioner Practitioner  in 2010.  She is Certified in Aromatherapy through Floracopeia.   Jennifer is a mother of three and enjoys working in the community where she offers Ayurvedic facials and shirodhara treatments. 

What our Graduates are saying...

"To say that the Northwest Institute of Ayurveda has transformed my life would be an understatement. I came to Ayurveda broken, fragile and scared. I emerged happy, healthy and confident. From the bottom of my heart, I highly recommend all of the NIA programs."~ Anne Hoffweber, Ayurvedic Practitioner, Ayurvedic Living Program & Ayurvedic Practitioner Program Graduate, Founder of Lunar Shakti Healing

"Ayurveda...has completely changed my life or maybe it set it on its proper course. I am so grateful."

"I could write a novel about everything I learned in the Ayurvedic Living Program.  The love, support and intimate experience that I had in all of the NIA programs would be impossible to get in larger schools. There were lifelong bonds formed among the teachers and students. On a regular basis we laughed, cried, sang, cooked, chanted, dreamed and held space for each other."